WHAT:
The Toyota Atlantic Championship - A professional auto racing
series formed in 1966 and is one of the world's premier open-wheel
development series and the top rung on the Champ Car "Ladder
System." The American made Swift chassis is powered by a
Toyota 4A-GE, 1.6-liter, four-cylinder engine that produces 245
horsepower. Weighing only 1,265 pounds, top speed is 165 mph!
Speed TV broadcasts an hour-long show for every event. Television
production is controlled by the series to maximize total sponsor
promotional benefits.
WHEN:
The 2004 CART Toyota Atlantic Championship kicks off its 12-race
season on the weekend of April 18th at the Toyota Grand Prix of
Long Beach and finishes on the road course of Laguna Seca on September
12th.*
WHERE:
The series visits major markets including: Los Angeles, San Francisco,
Montreal, Toronto, and more. From downtown city streets to permanent
facilities the TAC races where the fans are!
HOW:
The series runs as a featured support race usually on the same
day as the main event. In 2004 over 1.2 million fans attended,
with race weekend crowds averaging over 109,000!
WHO:
Indy car fans provide a well balanced socioeconomic medium** which
appeals to both the target specific, and mass marketing strategists.
WHY:
This marketing program provides a platform for sponsoring clients
to increase sales, improve product exposure and distribution,
and enhance employee motivation. The hospitality area provides
an atmosphere conducive to generating new business, as well as
enhancing existing business relationships. Opportunities abound
for promotions, merchandising, sampling, and coupon/rebate programs.
INCLUDES:
Hospitality at all 2005 races entered. Ad in official event program.
Show car program. Non-conflicting signage on race car and driver's
suit. Personal appearances by championship driver, Larry Mason.
Rights to official sponsor designation in 2005. Inclusion in all
LMR media kits, newsletters, and website. Allied series public
relations functions.
FEES
& BENEFITS:
Season sponsorship and single event packages are available now.
All sponsorships are custom tailored to maximize client's marketing
goals. Hurry before your company gets left behind in the pits!
Contact LMR now so we can help put your company in the fast lane!
*
See 2004 Racing Schedule for details
** Contact LMR for demographics
